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  • Writer's pictureCathy Carey

2023 Color of the Year is Viva Magenta! One of my favorites!

The color council has spoken and they chose to represent the world in all its glory for 2023!

Pantone - the color matching system has this to say: Viva Magenta, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative. This year’s Color of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement."

"A global team of color experts at the Pantone Color Institute comb the world looking for new color influences."

The colors of the year are chosen years in advance! Every industry from fashion, to home decor to graphic design and packaging use these colors to produce their products. This is why everything matches and suddenly you see a new color everywhere!

Pantone reveals the psychology behind Viva Magenta, "Reds are power colors that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity. The digital space has accelerated globalization, and as a result, we are more deeply connected to each other than ever before. We can never fully understand what lies beneath the surface of the friends and strangers we meet, but we can always work to deepen our empathy. The Color of the Year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion."

For more on the colors to use this year visit:

"Bend in the River" 30" x 24" oil on linen by Cathy Carey

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